online marketing

ON PAGE OPTIMIZATION

There are two main factors in search engine optimization. On-page optimization and off-page optimization. Both factors are connected with each others for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engine. On-page optimization help us to create website search SEO and search engine friendly, off page assist us to create quality back links for great ranking.  

Some on page SEO techniques and their output:-Meta title tag:- Meta title tag describe the about web page content. It is most important part of on page SEO. Title tag with the appearance of keyword make easy to keywords ranking. We can find title in three places external website, search engine result pages and browsers.

Character Limit: - Google prefer character limit less than 70 character including space. With this character limit Google displays in search results.

Title Structure: - <title>Primary Keyword | Secondary Keyword | Brand Name</title>Meta Description Tag:- Meta description is the HTML text which explain about web page content. It increases the possibility of user’s clicks. Means to say it increase the click through-rates of web pages. Most favourable character limit for meta description tag is 155-160 characters including space.

Meta Keywords:- Meta keywords is the part which also important in on-page SEO. This part help to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say appearance of meta keyword can increase the possibility of better ranking in other search engines.

Heading tag:- This tag represent the different section of web page content. Head tag help search engine spider relevancy between heading tag and web page content. Including that it also give the idea to user about web page content.

Xml Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of website which help website in indexing and made website accessible to users and search engine crawler.

Image ALT tag:- With the all on page parts image alt tag is also play very important role in website ranking. Search engine crawler cannot read image without this tag. So we can say image alt help crawler to read about image. It is also helpful to boost keyword ranking with images.

OFF PAGE OPTIMIZATION TECHNIQUES

Off – page optimization is free technique in SEO to attain the traffic on website. Website always needs these techniques to create back links. If website gain quality back links it will definitely get better ranking in search engine, and high ranking in search engine is the way to receive organic traffic on website.

Webmasters use different-different off page techniques to create back links on their sites. Off – page optimization contain lots of techniques, some techniques are simple and some are little bit complex. We need to perform in these techniques properly, will definitely improve website ranking and reputation also. Some off-page optimization techniques .

Search Engine Submission:- Submission in search engine is the first step to index website or Webpages. Before submitting website into search engine we need to check website indexing, if website is indexed then no need to submit website.

Directory Submission on Reputed websites:- Directory submission also great way to index website. Including that directory submission also best way to achieve one way back link. We need to keep some important things in our mind before submitting website, that are page rank should high, ip address should unique.

Note:- Submission in low quality directory sites can create unnatural back link. This can hurt your website ranking. So submit your site only in quality websites. Second thing don’t try to do excessive submission in the same time. Submit only in 5-6 directories with website reputation.

Social Bookmarking Submission:- Social bookmarking is great tool to make excellence back links and attain huge traffic on website. To make social bookmarking more effective try to change your bookmark title. Make descriptive title to increase website ranking and traffic.

Classified Ad Submission: - Classified ad submission is one of my favorite techniques in off page optimization techniques. To create contextual link it is really best tool. Most beneficial thing in classified sites is, we can post lots of ads in same website only we need to change the ad title and description.

Business Listing:- Business listing is also massive tool to boost traffic and to create back links on website home. These sites are also boost direct traffic on website. Most important thing in business listing is to place accurate contact information. Because sometime listing ranked even in search engine.

Blog Commenting:- If you are trying to increase traffic on your website or blog then you need to start blog commenting. But not with spamming techniques. If you will post comment informative and motivational then user will definitely try to know more about your sources.

Blog Posting:- Blog posting is the way which help us to make natural back link. We have to create contextual link on our keyword inside the blog post.

Article Submission:- Article submission is also help us to increase the website traffic and best quality back links.

Including all these techniques there are some other off page optimization techniques which help us boost our keywords ranking. These techniques are document sharing submission, video sharing, image submission, yahoo groups, Google groups, press release submissions etc.

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Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click orper-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of aDoubleClick offering (also owned by Google). In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense

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2. Online affiliate marketing.
3. Clicking ads.
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7. Writing e-books (Amazon kindle editions.)
8. Sell your photos online.
9. Uploading and sharing files. (Pay per download)
10. Freelancing (Creating websites/blogs etc.)
11. Writing Quality Articles.
12. Stock and Forex Trading.
13. Making Themes and templates.
14. Designing and selling cool images (LULU/ZAZZLE etc.)

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what is seo? How Search Engines Work.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Hummingbird info

Last week, Google told us they pushed out a completely rewritten algorithm named Hummingbird.

They said the new algorithm was released a month or so ago and no one should have noticed it. But as I said, I think we did notice something. Why do I think that?

On 9/12, 9/4 and 8/24 we saw significant chatter in the forum to warrant us asking Google if there was an update. Google denied that there was an algorithm update all times. But all of these may correspond to a possible overlap with Hummingbird.

I cannot tell you if all of them are Hummingbird related or if none of them are. Only Google can tell you that.

All I can say is that on those dates, we saw complaints about ranking shifts. Google denied that they were anything. A month or so later, Google announces there was an algorithm update that completely rewrote the Google algorithm, it should have no visual impact on rankings and no one noticed anything. No one noticed anything? Really?

Again, I have no way to know when you may have noticed an update that was specific to Hummingbird. I suspect parts of Hummingbird has rolled out slowly over time, even before a month ago. But on which dates? Only Google knows. Do they correspond with9/12, 9/4 and 8/24 - no idea.

So how do you know if the Google Hummingbird Algorithm hurt or improved your site in Google? You don't and will never know, without Google confirming the roll out dates of Hummingbird and also confirming nothing else launched on those dates that were related to ranking.

Forum discussion at WebmasterWorld.

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Content Marketing Secrets

seo tips

ON PAGE OPTIMIZATION

There are two main factors in search engine optimization. On-page optimization and off-page optimization. Both factors are connected with each others for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engine. On-page optimization help us to create website search SEO and search engine friendly, off page assist us to create quality back links for great ranking.  

Some on page SEO techniques and their output:-Meta title tag:- Meta title tag describe the about web page content. It is most important part of on page SEO. Title tag with the appearance of keyword make easy to keywords ranking. We can find title in three places external website, search engine result pages and browsers.

Character Limit: - Google prefer character limit less than 70 character including space. With this character limit Google displays in search results.

Title Structure: - <title>Primary Keyword | Secondary Keyword | Brand Name</title>Meta Description Tag:- Meta description is the HTML text which explain about web page content. It increases the possibility of user’s clicks. Means to say it increase the click through-rates of web pages. Most favourable character limit for meta description tag is 155-160 characters including space.

Meta Keywords:- Meta keywords is the part which also important in on-page SEO. This part help to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say appearance of meta keyword can increase the possibility of better ranking in other search engines.

Heading tag:- This tag represent the different section of web page content. Head tag help search engine spider relevancy between heading tag and web page content. Including that it also give the idea to user about web page content.

Xml Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of website which help website in indexing and made website accessible to users and search engine crawler.

Image ALT tag:- With the all on page parts image alt tag is also play very important role in website ranking. Search engine crawler cannot read image without this tag. So we can say image alt help crawler to read about image. It is also helpful to boost keyword ranking with images.

OFF PAGE OPTIMIZATION TECHNIQUES

Off – page optimization is free technique in SEO to attain the traffic on website. Website always needs these techniques to create back links. If website gain quality back links it will definitely get better ranking in search engine, and high ranking in search engine is the way to receive organic traffic on website.

Webmasters use different-different off page techniques to create back links on their sites. Off – page optimization contain lots of techniques, some techniques are simple and some are little bit complex. We need to perform in these techniques properly, will definitely improve website ranking and reputation also. Some off-page optimization techniques .

Search Engine Submission:- Submission in search engine is the first step to index website or Webpages. Before submitting website into search engine we need to check website indexing, if website is indexed then no need to submit website.

Directory Submission on Reputed websites:- Directory submission also great way to index website. Including that directory submission also best way to achieve one way back link. We need to keep some important things in our mind before submitting website, that are page rank should high, ip address should unique.

Note:- Submission in low quality directory sites can create unnatural back link. This can hurt your website ranking. So submit your site only in quality websites. Second thing don’t try to do excessive submission in the same time. Submit only in 5-6 directories with website reputation.

Social Bookmarking Submission:- Social bookmarking is great tool to make excellence back links and attain huge traffic on website. To make social bookmarking more effective try to change your bookmark title. Make descriptive title to increase website ranking and traffic.

Classified Ad Submission: - Classified ad submission is one of my favorite techniques in off page optimization techniques. To create contextual link it is really best tool. Most beneficial thing in classified sites is, we can post lots of ads in same website only we need to change the ad title and description.

Business Listing:- Business listing is also massive tool to boost traffic and to create back links on website home. These sites are also boost direct traffic on website. Most important thing in business listing is to place accurate contact information. Because sometime listing ranked even in search engine.

Blog Commenting:- If you are trying to increase traffic on your website or blog then you need to start blog commenting. But not with spamming techniques. If you will post comment informative and motivational then user will definitely try to know more about your sources.

Blog Posting:- Blog posting is the way which help us to make natural back link. We have to create contextual link on our keyword inside the blog post.

Article Submission:- Article submission is also help us to increase the website traffic and best quality back links.

Including all these techniques there are some other off page optimization techniques which help us boost our keywords ranking. These techniques are document sharing submission, video sharing, image submission, yahoo groups, Google groups, press release submissions etc.