ON PAGE OPTIMIZATION
There are two main factors in search engine optimization. On-page optimization and off-page optimization. Both factors are connected with each others for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engine. On-page optimization help us to create website search SEO and search engine friendly, off page assist us to create quality back links for great ranking.
Some on page SEO techniques and their output:-Meta title tag:- Meta title tag describe the about web page content. It is most important part of on page SEO. Title tag with the appearance of keyword make easy to keywords ranking. We can find title in three places external website, search engine result pages and browsers.
Character Limit: - Google prefer character limit less than 70 character including space. With this character limit Google displays in search results.
Title Structure: - <title>Primary Keyword | Secondary Keyword | Brand Name</title>Meta Description Tag:- Meta description is the HTML text which explain about web page content. It increases the possibility of user’s clicks. Means to say it increase the click through-rates of web pages. Most favourable character limit for meta description tag is 155-160 characters including space.
Meta Keywords:- Meta keywords is the part which also important in on-page SEO. This part help to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say appearance of meta keyword can increase the possibility of better ranking in other search engines.
Heading tag:- This tag represent the different section of web page content. Head tag help search engine spider relevancy between heading tag and web page content. Including that it also give the idea to user about web page content.
Xml Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of website which help website in indexing and made website accessible to users and search engine crawler.
Image ALT tag:- With the all on page parts image alt tag is also play very important role in website ranking. Search engine crawler cannot read image without this tag. So we can say image alt help crawler to read about image. It is also helpful to boost keyword ranking with images.
OFF PAGE OPTIMIZATION TECHNIQUES
Off – page optimization is free technique in SEO to attain the traffic on website. Website always needs these techniques to create back links. If website gain quality back links it will definitely get better ranking in search engine, and high ranking in search engine is the way to receive organic traffic on website.
Webmasters use different-different off page techniques to create back links on their sites. Off – page optimization contain lots of techniques, some techniques are simple and some are little bit complex. We need to perform in these techniques properly, will definitely improve website ranking and reputation also. Some off-page optimization techniques .
Search Engine Submission:- Submission in search engine is the first step to index website or Webpages. Before submitting website into search engine we need to check website indexing, if website is indexed then no need to submit website.
Directory Submission on Reputed websites:- Directory submission also great way to index website. Including that directory submission also best way to achieve one way back link. We need to keep some important things in our mind before submitting website, that are page rank should high, ip address should unique.
Note:- Submission in low quality directory sites can create unnatural back link. This can hurt your website ranking. So submit your site only in quality websites. Second thing don’t try to do excessive submission in the same time. Submit only in 5-6 directories with website reputation.
Social Bookmarking Submission:- Social bookmarking is great tool to make excellence back links and attain huge traffic on website. To make social bookmarking more effective try to change your bookmark title. Make descriptive title to increase website ranking and traffic.
Classified Ad Submission: - Classified ad submission is one of my favorite techniques in off page optimization techniques. To create contextual link it is really best tool. Most beneficial thing in classified sites is, we can post lots of ads in same website only we need to change the ad title and description.
Business Listing:- Business listing is also massive tool to boost traffic and to create back links on website home. These sites are also boost direct traffic on website. Most important thing in business listing is to place accurate contact information. Because sometime listing ranked even in search engine.
Blog Commenting:- If you are trying to increase traffic on your website or blog then you need to start blog commenting. But not with spamming techniques. If you will post comment informative and motivational then user will definitely try to know more about your sources.
Blog Posting:- Blog posting is the way which help us to make natural back link. We have to create contextual link on our keyword inside the blog post.
Article Submission:- Article submission is also help us to increase the website traffic and best quality back links.
Including all these techniques there are some other off page optimization techniques which help us boost our keywords ranking. These techniques are document sharing submission, video sharing, image submission, yahoo groups, Google groups, press release submissions etc.
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